Corporate Culture is Everything at Your Company!

The prevailing thoughts, beliefs, and allegiances that drive processes and behaviors at any given company. – DM

Your company has a culture. It is either happening by design or by default. Half way through leading the failing IBM to a new start Lou Gerstner concluded, “culture is everything!” If you don’t change a company’s culture, you will never change the company. Your company’s culture drives how you evaluate success, shape employees, interact with customers, deal with change, and every other aspect of business.

There are many ways to evaluate a company culture but consider these two just to get you thinking. Do you have a Performance or Political Culture?

Performance cultures reward you for what you know, have little time for bureaucracy, believe the communication chain should be based on the best way to get the job done, and reinforce performance at every turn.

Political cultures reward you for who you know, are mired in bureaucracy, insist on strict communication channels even when it hurts the business, and reinforce conformance over performance.

Shaping your company culture is vital to your future success!

  1. All true Daren. Most businesses, like families, don’t even realize that they have a unique organizational culture and they rarely take action to shape that culture for the benefit of the group.

    What do you feel is the easiest way to have a positive impact on a company’s culture?

    • darenmartin says:

      John, Great to hear from you. I like to begin with the end in mind. What do you want your company to act and look like? Describe it in as much detail as possible. Does the final description support or work against your business objectives? If so, work backgrounds to develop strategies that will lead to this kind of company. Hire people that resonate with the desired company culture. Eg. If you want an upbeat company culture, don’t hire grumpy people!

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