Motivating Change: Inspiration vs Information

“If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for endless immensity of the sea.”–Antoine de Saint-Exupery This quote is at the core of effective communication strategies particularly those intended to initiate change. Many company messages fall on deaf ears because they are...

Simplify, Simplify – Lessons from the IPhone

Simplicity is the ultimate sophistication – Leonardo Da Vinci Simple is the new normal. Well not yet, but it should be! Several years ago when I purchased my new IPhone I was amazed by its user friendly intuitiveness. I did not need lessons in how to use my new elegant piece of technology. Turn the phone on and you are met with a shimmering message and accompanying arrow “slide to...

Your Business Through Fresh Eyes

“Fish discover water last!” Fish would be the absolute last to discover water. They are too close to it, it is all they know. The same is true of any business or company. When you live it every day you see it through different eyes. What are the things about your company or business that you “miss”? The things that are immediately obvious to people new to your business but to which you...