Posted by darenmartin on Mar 7th, 2011 | 1 comment
Words are incredibly powerful. With your words you can inspire, educate, empower, convince, and move people to change. You can also discourage, misinform, confuse, and dis-empower people. To be effective, you must have a good command of language. This does not mean that all successful people are highly educated or have big vocabularies. It does mean that they know how to use what language they...
Posted by darenmartin on Dec 16th, 2010 | 1 comment
“If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for endless immensity of the sea.”–Antoine de Saint-Exupery
This quote is at the core of effective communication strategies particularly those intended to initiate change. Many company messages fall on deaf ears because they are...